He described the company as being led primarily by music fans, and he sees its overall mission as one of delivering artist legacies to future generations. "Some don't want to tour as extensively, or they want to create unique live music experiences," Pezzuti said, adding that holograms and the use of technology "open up a realm of possibilities" beyond a simple live music show.Įyellusion is aiming to raise $1.5 million in a first round of venture capital funding. Yet many live artists are not up for the punishing physical demands of a 100-day world tour - especially older performers. ![]() Pezzuti said other artists, as well as the estates of deceased ones, have approached Eyellusion for similar treatment as album sales dwindle and revenue streams dry up. "This is an incredibly complicated process." "The actual display of the hologram involves use of an invisible film that is stretched at an angle with an LED projector, projecting an image onto it to create the 3-D effect and illusion," he explained. "We scour archive footage and photos, then build several physical models that can be scanned and animated," he told CNBC. His company is overseen by special effects executive Scott Ross, formerly of Lucasfilm, and co-founder of Digital Domain with "Avatar" director James Cameron. There's also the added legal layers of performance rights, musical composition rights and trademark rights in the individual performer's name.Įyellusion CEO Jeff Pezzuti explained that the technological hurdles that must be overcome aren't small either. Brown added that if the hologram is created with third party images, it's necessary to acquire those rights as well. When a performer dies, the name, image and likeness rights held while they were alive may or may not still apply, and those rights must be secured. However, the legal hurdles can be daunting. "If they can get an arena full of ticket buyers putting up metal horns to a Dio hologram, that will be incredible," Brown told CNBC. However, he cautioned that there's more to holographic tours than simply turning on a projector on from city to city. Jeff Brown, a partner in the Chicago office of the Michael Best law firm and a specialist in intellectual property matters, said it may well happen. "But if the demand is there, and the approval is there, we will certainly see more holograms touring in the future." "You're never going to make everyone happy," said Leslie Richin, social media editor at Billboard and Spin. ![]() If successful, the tour could create a new template for departed artists to return to the concert stage via hologram. That makes it a far more complicated venture than a single festival appearance. The "Dio Returns" tour will travel the world and may include as many as 100 dates. Yet most of those have been one-off performances. Virtual images of deceased musicians have been used before in live performances, as in the case of Tupac's 2012 appearance at Coachella, 16 years after his death. ![]() "After receiving a great response we decided to tour." "After several meetings, we agreed to make a hologram of Ronnie, and made a debut at the Wacken Festival in Germany in August 2016," said Dio, who is president of Niji Entertainment Group. The idea - part of a trend that has brought the likes of Tupac Shakur's and Michael Jackson to the stage - is the brainchild of hologram company Eyellusion, and the singer's widow and former manager, Wendy Dio. While the singer himself will not personally return to the stage, his hologram will soon embark on the "Dio Returns" world tour. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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